An ad format consists of two panels - main and expanded. Main panel appears on a page load in a content zone that is 100% of a site width. On a page scroll an ad container becomes a larger in size and an expanded panel appears. Expanded panel can contain video. Video playback starts automatically when banner reaches user's viewport.
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Admixer.Creatives is a part of Admixer.DSP, a platform to help advertisers more effectively purchase audiences at scale across digital media.
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